Music serves as a universal language that connects people across diverse backgrounds. It takes on various forms and cultural expressions, yet its undeniable power lies in its ability to convey emotions and possess distinct psychological qualities.

Music and brands have been intertwined with one another for decades.

A very interesting book has recently come out, \’\’How Music Grows Brands\’\’  and the Authors answered complex queries about this relationship and make the case for music remaining the best bet for a brand to expand its reach and accomplish its goals.

‘How Music Grows Brands’: One Book And Two Authors Explain It All (forbes.com)